Online Branding
According to businessdictionary, branding is "The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers." Obviously online branding or internet branding is the process of branding via internet and digital media.
Naturally as a result of social media and internet spread, online branding is much more cost-effective than branding affairs in offline media.
